Good question. Instagram certainly started as a hangout for teens.
But today, there are over 1 billion Instagram users who are spending, on average, 53 minutes a day in the app.
I admit, short-form videos were a bit weird at first. But I've since discovered that all it takes is ONE video that could turn into 100K views, 1K new followers and 100 new leads to your business.
And don't forget: In 2012, Instagram was mostly dominated by teens. And today, it's an amazing marketing and sales tool for us business owners.
So when it comes to Instagram Reels... do I have your attention now?