Good question. It certainly started that way!
But today, there are over 800 million users who are spending, on average, 52 minutes a day in the app.
I admit, TikTok was weird at first. But I've since discovered that all it takes is ONE video that could turn into 100K views, 1K new followers and 100 new leads to your business.
P.S. Don't forget: In 2012, Instagram was mostly dominated by teens. And today, it's an amazing marketing and sales tool for us business owners.
So when it comes to TikTok... do I have your attention now?